Expo Guide
Symbols
Information about Expo's symbols and mascot characters.
About EI
Arousing curiosity about the Natural Product Expo
The curiosity about the Natural Product Expo was visualized based on the structural formula of natural products without a specific form as a motif
About Characters
About Characters
Cheoni
Cheon (天) of Cheonyeon (nature)
‘Cheoni’ born from natural products
Watching the flow of the sky,
it plays a role in balancing nature as the guardian of the sky
Characters Design
Characters Story
About Characters
Yeoni
Yeon (然) of nature
‘Yeoni’ born from natural products
As a being born with the unique and pure energy of the lotus flower,
it has the ability to soothe the minds of all living beings.
Characters Design
Characters Story
About Characters
Muli
Mul 物 of natural products
'Muli' derived from natural products
As a being that contains the energy of all living things,
it has the power to absorb all life force from the sky and the earth.
Characters Design
Characters Story
About Characters
Hani
Han (韓) of oriental medicine
'Hani' derived from Han of oriental medicine
Thanks to its ability to control the harmony of yin and yang,
the balance of the five elements, and the flow of energy, it plays a role in balancing the body and mind and transmitting healing energy to people.
Characters Design
Characters Story
About Characters
Bangi
Bang (方) of oriental medicine
'Bangi' derived from Bang of oriental medicine
Born with the ability to control the flow of energy and
mind in the body and regulate qi and blood,
it heals people's bodies and minds through oriental medicine treatment.
Characters Design
Characters Story
About Characters
Joy
Joy of pleasure
Joy born to spread joy
Sharing energy, believing in the energy of nature and
the power of natural products, it lives today as a being who spreads joy.
Characters Design
Characters Story
